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About the Brand:

Borobabi is an innovative solution for impactful shopping. We’re restyling the future of children’s fashion with lifetime return of all our products. Part science, part design: Borobabi was founded by two mothers who looked at the mounds of clothing piling up at home and knew there had to be “a better way”. Carolyn Butler is a former chemical engineer, turned Columbia MBA entrepreneur, and Meris Butler is an FIT-bred fashion designer working on Borobabi's first fully organic all-American made maternity line, Aster - set to launch in Fall 2021. The founders saw first-hand that manufacturers and multinational corporations don’t put enough energy or resources into managing the lifecycle of the products they produce. Together, they are on a mission to redefine the family's relationship with children's clothing and to make circularity profitable.



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